Does business commitment to sustainability increase job seekers' perceptions of organisational attractiveness? The role of organisational prestige and cultural masculinity

This study analyses how recruiting messages showing commitment to sustainability influence job seekers' perceptions of organisational attractiveness. To address a call from prior research, we propose that prestige mediates the positive relationship between and As seekers different cultures can have responses companies' information, moderating role masculinity dimension national culture is also examined. In 412 four countries, experimental manipulation was used assess containing information on business sustainability. Results support proposed relationships. Theoretical practical contributions include integration signalling social identity theories considering wide variety mechanisms which show individuals are attracted organisations useful for helping managers recruit young talent. Using sample part-time limitation this work.